Acquisition Tactics

Table QR code as default entry point with incentive (scan to order get free drink first use). Staff trained to prompt naturally. Delivery packaging includes mini program QR with message: order directly next time, save 15% vs platform.

Retention Tactics

Points system: 100 RMB = 10 points = 1 RMB off next visit. Push notifications sparingly: birthday greetings, personalized offers based on history, weather-based promos. Never spam. Pre-order/reservation capability makes regulars feel VIP.

Conversion Tactics

Smart recommendations based on actual order data increases average order value 15-25%. Time-based prompts: fast dishes during peak rush, afternoon tea deals during slow period. Combo optimization based on co-purchase patterns.

A Hunan cuisine restaurant in 益阳 implemented these strategies. Mini program orders grew from 8% to 38% of total in 6 months. Average order value exceeded walk-in by 22%. Member re-purchase rate: 47% within 30 days vs 18% for platform delivery users.