What is VI

Visual Identity System - systematically applying standardized visual language across all touchpoints. If brand is a person character, VI is their dress code and mannerisms.

Basic System

LOGO specs (grid, proportions, safe space, colors, combinations, minimum size, misuse examples). Standard fonts (Chinese, English, numerals). Standard colors (primary/secondary/neutral with CMYK/RGB/HEX values). Auxiliary graphics.

Application System

Office: business cards, letterhead, PPT template, email signature. Environment: reception wall, signage, wayfinding. Apparel: uniforms, name badges. Transport: vehicle wraps. Marketing: brochures, packaging, banners. Digital: social media templates, website favicon.

A 15-year food processing company in 益阳 never had VI - random print shop designs everywhere. After investing 25,000 RMB in complete VI, updating all materials, everyone says they look more professional and bigger. That is the power of VI.