Mainstream Styles

Minimal business: clean layout, restrained colors (navy/gray/white). Signal: professional, reliable. Fits: B2B, finance, legal, tech.

Tech modern: gradients, geometry, micro-animations, dark mode option. Signal: innovative, cutting-edge. Fits: internet, SaaS, AI, new energy.

Warm approachable: warm tones, rounded shapes, people photos. Signal: friendly, trustworthy. Fits: education, healthcare, community services.

益阳 Case

A new material tech company used flashy purple gradients - looked techy but clients (traditional manufacturing procurement managers) found it distracting. Switched to minimal business style (deep blue plus white plus data charts). Dwell time and inquiries both increased noticeably.