Best Fit Industries

Tier 1: Food and beverage (visual, impulse purchase), fashion (video showcase), beauty (tutorial content), home renovation (before/after impact).

In 益阳 Heshan District food street, over 60% of stores have opened Douyin group-buy programs. Top performers get 30-50% new customers from Douyin monthly.

Poor Fit

B2B industrial goods (long decision chain), high-ticket low-frequency items (real estate, cars), pure utility apps without visual appeal.